Visually we can attract more people and make the decision easy and better for them. Tech companies are working on AR and VR. We see many changes in the segment, and now Facebook’s CEO Mark Zuckerberg also made a declaration about visual technology.
The Company is developing visual search technology for Instagram in order to improve shopping features. In the live audio room on Facebook, Mark Zuckerberg said the company is in the early stages of creating camera-based search tools.
Engadget explained that the feature would be similar to the one offered by Snapchat and Pinterest, which have invested heavily in visual search.
Zuckerberg outlined two possible use cases for technology on Instagram. The report says that while browsing Instagram, visual search can bring out similar products available elsewhere in the app or allow users to search for products from camera roles using their cameras or photos.
Zuckerberg stated, “When you buy a product, you’ll be able to tap on it and find similar products that people in our shops are selling at the time when you like something.” “We think visual search will actually help make photos a shopping Instagram,” Zuckerberg said.
In addition to visual search for Instagram, Zuckerberg also announced that Facebook shops would soon arrive at marketplaces and WhatsApp. “New commerce facilities are heading up to support business in order to make buying easier – Instagram visual searches will bring a revolution in the shopping experience, and shop ads on WhatsApp and marketplaces also in a reinventing mode,” Zuckerberg wrote in a Facebook post. More details are in the comments.”
Facebook is already integrating product catalogs into WhatsApp chats, but now businesses will be able to create storefronts for chat apps. The company is working on shop advertising, which will make it possible for businesses to target ads based on people’s personal shopping preferences. Zuckerberg said that, after all, Facebook could personalize these ads with special offers or promotions.
Facebook unveiled updates to WhatsApp for Business at its F8 conference in June; earlier, it might take several weeks to establish a business account, but now businesses could even sign up within a few minutes. Despite the fact that WhatsApp has over 2 billion users around the world, only about 175 million people use WhatsApp Business accounts on a daily basis for stuff like customer support. Even though Facebook is already promoting e-commerce on social media platforms like Instagram, it stands to reason that such an initiative will be extended to WhatsApp as well.
Shops inventory in Marketplace is going to be available for Shops in the United States with on-site checkout, as well as the implementation of Shops in WhatsApp will begin soon.
The following feature, Shops Ads, intends to give a better personalized shopping experience centered on a person’s buying patterns. “We intend to initiate abilities for an organization to bring shoppers to where you’re likely to buy a product based on the shopping behavior,” Zuckerberg stated.“ AR Dynamic Ads have become available in the United States.
Companies including Huda Beauty and Laura Mercier have used these ads to allow users to try lipstick shades with the help of AR before purchasing them. Augmented reality recommends perceptions are made possible by API integrations with Modiface and Perfect Corp. Pinterest partnered with Modiface previously this year to unveil an AR eyeshadow try-on.
In the months ahead, Instagram will continue to test an AI-powered Visual Search feature.
“The discovery of a shopper begins with a visual search, and you come across something that you think is absolutely amazing. And instead, you realize, you might like to check other product lines like that, or you might want to start figuring out how to get that product,” Zuckerberg clarified. “In this dilemma AI could really assist.”
People are going to enjoy this AI to find similar products by uploading their photos — even ones they have not yet posted on Social media. Facebook isn’t even the first business that optimized this new tech; see, for instance, Cadeera, Donde Search, or Stye.ai. Bringing this technology to social channels, on the other hand, may transform the way we buy stuff, which appears to be Facebook’s main objective.
Overall, this technology will benefit the end-users and create new business aspects for companies, and more innovation can cater to the new and existing customer base. After the pandemic, online shopping is getting more convenient, and people are choosing it as a safer option, and companies are making the experience better and more appealing for the shoppers. Facebook is the recent add-on in the list of visual search technology enablers.
Hybrid shops are expanding their businesses both in the online and offline mode. The new players in the online segment will surely move to the latest and trending technology in the market.